You are a Brand. Every product has a brand. Every person is a Brand. But only a few are Branded.
In difficult times like these, while we are facing enormous challenges in the global stock and currency markets, how can we remain positive?
Obviously there’s very little thing we can do to impact the market as an individual. But we can all do one thing and NOT to let ourselves sink further into depression. Instead of whining and blaming everything, start developing your Personal Brand today – to be outstanding among your peers and thrive despite the economic situations.
You are a Brand.
Whether you like it or not, you are a Brand. Yes, you heard me right. You are a Brand. Every product has a brand. Every person is a Brand. But only a few are Branded.
So what is a brand? Let’s begin with a simple calculation. Everyday, we are being exposed to more than 3,000 product or company brands. But how many stays in your mind? Therefore it’s important for a brand to stay in consumers’ minds to have a strong impact.
So what is a brand to you? Is it a logo, a tagline, or a mascot? It’s actually all of these components and much more. A Brand is an overall experience you get from a product, a service, or a company. It’s a promise to deliver the same unique features, over and over again.
Being branded means wanted. When you are branded, you would be the #1 choice for the consumers in your market. You’ll always got picked first for your services or products. Because when the market recognize you as the #1 choice, the consumers will have the added emotional attachments to you – people feel safer, more secured and more confident towards you.
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About the Author:
Ian Lai is the Brandingpreneur with passion to assist companies and individuals to discover their WOW factors towards a unique Corporate & Personal Brand.