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Tesla Model S — The Game Changer

By: Peter Fisk

GAME CHANGERS

The future of manufacturing is about focusing less on products and more on customers, adding more value to their experiences.

In global markets, where distance is irrelevant but still exists, it is also about efficiency, of borderless supply networks and on demand delivery speed. It is about innovation, creating and making, of products and business models, finding ways where less is more in a resource-constrained world.
Photo from Tesla Motors
Photo from Tesla Motors

Tesla . . . faster than a Ferrari, powered by the sun

Tesla is the fastest, sexiest, most-hyped car of its generation. It can drive 500 km on a solar powered battery, with zero carbon emissions, whilst also becoming the must-have luxury accessory in Hollywood.

‘Don’t take from the earth, accept from the sun, untold memories for a gallon of light’ goes the voice over as Tesla’s incredibly sexy Model S pulls up at a beautiful sun-setting Californian beach.

Tesla, named after the Serbian physicist who invented the AC induction motor, started as a Silicon Valley dream. To create the world’s leading electric car company, believing that, unlike the Toyota Prius, being good didn’t need to compromise great performance. Having burnt through their start-up capital, Elon Musk took over the company, investing much of his fortune made at PayPal. The company now has 6000 workers producing 100 cars every week.

Photo from Tesla Motors
Photo from Tesla Motors

The challenge, however, is not just to build great cars, but to grow and shape the market. More cars mean more charging points, crucial to overcome the fear of your lithium oxide battery running flat. Musk established Solar City, his own solar energy company, and now provides almost 100 charge stations, reaching 98% of the US population. He also recognized the need to grow the overall market for electric vehicles. It needed more competitors, in order to gain many more customers. In 2014 he decided to open source all of his IP, allowing competitors to use his patents.

Photo from Tesla Motors
Photo from Tesla Motors

Pivot points for Tesla in ‘changing the game’ of automotives include:

THINK

Tesla has a bold vision, shaping its market to its advantage

DISRUPT

Breaking the paradox, cars can be fast and sexy and good for the world

INSPIRE

Tesla’s is the most hyped car in history, using PR to build the brand

DESIGN

From batteries to stores and charging, Tesla designs a better experience.

 

Photo from Tesla Motors
Photo from Tesla Motors

‘When I was at college I wanted to be involved in things that change the world’ says Musk in a recent interview with ‘60 Minutes’. Whilst the journey hasn’t been smooth, the cars are now the fastest, coolest, most hyped sports cars in California, and with zero carbon emissions, no guilt either. Walk through the designer shopping mall of LA’s Century City, and you come across a Tesla boutique store. Just two incredibly shiny cars with spot lights and chilled music. No dealers, no forecourts, no discounts. You buy it like the most exclusive luxury goods, with prices starting at $49,900. As Musk believes, ‘life is too short for compromises’.

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All editorial content are owned by respective intellectual property owners and are protected by applicable copyright laws.  Re-use of any part of the content for commercial purposes without permission is strictly prohibited. © 2015, Monde Journal.

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About the Author:

Peter Fisk is a business and innovation, brand and marketing expert. He is a bestselling author of six books, a keynote speaker, and experienced consultant and coach to business leaders around the world. He has been described by Business Strategy Review as “one of the best new business thinkers.”

Website: www.thegeniusworks.com

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Credit for excerpt:

9781118956977.pdf

 

Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing. 

Copyright © 2015 by Peter Fisk. Reprinted with permission of Wiley.

By: Peter Fisk

ISBN: 978-1-118-95697-7

December 2014; 314 pages; Paperback

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All editorial content are owned by respective intellectual property owners and are protected by applicable copyright laws.  Re-use of any part of the content for commercial purposes without permission is strictly prohibited.  © 2015, Monde Journal.

 

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