Home / 其它 Others / Tesla Model S — The Game Changer

Tesla Model S — The Game Changer

MK Curtain Sri Hartamas New Concept Store

By: Peter Fisk

GAME CHANGERS

The future of manufacturing is about focusing less on products and more on customers, adding more value to their experiences.

In global markets, where distance is irrelevant but still exists, it is also about efficiency, of borderless supply networks and on demand delivery speed. It is about innovation, creating and making, of products and business models, finding ways where less is more in a resource-constrained world.
Photo from Tesla Motors
Photo from Tesla Motors

Tesla . . . faster than a Ferrari, powered by the sun

Tesla is the fastest, sexiest, most-hyped car of its generation. It can drive 500 km on a solar powered battery, with zero carbon emissions, whilst also becoming the must-have luxury accessory in Hollywood.

‘Don’t take from the earth, accept from the sun, untold memories for a gallon of light’ goes the voice over as Tesla’s incredibly sexy Model S pulls up at a beautiful sun-setting Californian beach.

Tesla, named after the Serbian physicist who invented the AC induction motor, started as a Silicon Valley dream. To create the world’s leading electric car company, believing that, unlike the Toyota Prius, being good didn’t need to compromise great performance. Having burnt through their start-up capital, Elon Musk took over the company, investing much of his fortune made at PayPal. The company now has 6000 workers producing 100 cars every week.

Photo from Tesla Motors
Photo from Tesla Motors

The challenge, however, is not just to build great cars, but to grow and shape the market. More cars mean more charging points, crucial to overcome the fear of your lithium oxide battery running flat. Musk established Solar City, his own solar energy company, and now provides almost 100 charge stations, reaching 98% of the US population. He also recognized the need to grow the overall market for electric vehicles. It needed more competitors, in order to gain many more customers. In 2014 he decided to open source all of his IP, allowing competitors to use his patents.

Photo from Tesla Motors
Photo from Tesla Motors

Pivot points for Tesla in ‘changing the game’ of automotives include:

THINK

Tesla has a bold vision, shaping its market to its advantage

DISRUPT

Breaking the paradox, cars can be fast and sexy and good for the world

INSPIRE

Tesla’s is the most hyped car in history, using PR to build the brand

DESIGN

From batteries to stores and charging, Tesla designs a better experience.

 

Photo from Tesla Motors
Photo from Tesla Motors

‘When I was at college I wanted to be involved in things that change the world’ says Musk in a recent interview with ‘60 Minutes’. Whilst the journey hasn’t been smooth, the cars are now the fastest, coolest, most hyped sports cars in California, and with zero carbon emissions, no guilt either. Walk through the designer shopping mall of LA’s Century City, and you come across a Tesla boutique store. Just two incredibly shiny cars with spot lights and chilled music. No dealers, no forecourts, no discounts. You buy it like the most exclusive luxury goods, with prices starting at $49,900. As Musk believes, ‘life is too short for compromises’.

Read More

All editorial content are owned by respective intellectual property owners and are protected by applicable copyright laws.  Re-use of any part of the content for commercial purposes without permission is strictly prohibited. © 2015, Monde Journal.

# # #

About the Author:

Peter Fisk is a business and innovation, brand and marketing expert. He is a bestselling author of six books, a keynote speaker, and experienced consultant and coach to business leaders around the world. He has been described by Business Strategy Review as “one of the best new business thinkers.”

Website: www.thegeniusworks.com

Get This Book

Credit for excerpt:

9781118956977.pdf

 

Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing. 

Copyright © 2015 by Peter Fisk. Reprinted with permission of Wiley.

By: Peter Fisk

ISBN: 978-1-118-95697-7

December 2014; 314 pages; Paperback

Get This Book Now

All editorial content are owned by respective intellectual property owners and are protected by applicable copyright laws.  Re-use of any part of the content for commercial purposes without permission is strictly prohibited.  © 2015, Monde Journal.

 

Monde Journal Display Banner 3

MK Curtain Sri Hartamas New Concept Store

About monde admin

Check Also

Chinese Folk Wedding

夫妻相处的艺术

Share this on WhatsApp相处艺术。家庭的气氛很重要,需要夫妇来经营。家庭气氛好,孩子在这样的环境下成长,人格才能健全。但是现在的夫妻关系好不好?  不好,冲突很大。   我在海口推广中国文化时,有一次跟一群朋友吃饭,了解到同桌的四位女性,三位已经离婚了,一位准备离婚。相逢即是有缘,这个饭可不能白吃,要对得起这些有缘人,所以我就慢慢找机会。跟大家说着话,突然话锋一转,我说:“夫妻相处只要守住一句真言,保证白头偕老。” 那位准备离婚的朋友眼睛瞪得很大,耳朵都竖起来了。我接着就说:“结婚以后,只看对方的优点,不看对方的缺点。” 我这个话讲完,这位朋友眉头深锁,回了我一句话:“蔡老师,好难。”     有那么难吗?   我们不妨看看身旁热恋中的男女,真的印证了一句俗语,“只羡鸳鸯不羡仙”。常常五点半下班,他五点的时候就已经坐不住了,“怎么这么慢,下班后我要跟我女朋友看电影,还要带她去买东西”,每天只想着怎么样让女朋友高兴一点。那个时候心里想着我能为她做什么,所以恋爱的感觉是温暖甜美的。当有一个人处处都替你着想的时候,你会很欢喜,甚至半夜还会笑醒。   …

Leave a Reply

Your email address will not be published. Required fields are marked *