Home / 其它 Others / Create a new category

Create a new category

MK Curtain Sri Hartamas New Concept Store

When you can’t be the #1 in your industry, create a new category.


What happens if I can’t be the ‘Top-of-Mind’ in my industry? Quit the game? No, positioning yourself differently.


By having a distinctive positioning, you distant yourself with your fiercest rivals simply by focusing on a different target group, providing a different set of values, or seamlessly blend a few of your core services into a unique package. What ever path you may pursue, do it with a personal twist, with your own trademarked services or Unique Selling Proposition.


Remember, you are not here to make up the numbers. You are here to make a real difference by being different.


If your category is already crowded with established names, never ever feel that you are not worthy to accomplish anything. Instead, explore with a new dimension by creating your own category. Start establishing yourself as the first in the category to have the edge over those to follow your footstep. Somehow, someone out there is looking for exactly what you have to offer so stop worrying and start moving like a warrior!


All editorial content are owned by respective intellectual property owners and are protected by applicable copyright laws.  Re-use of any part of the content for commercial purposes without permission is strictly prohibited.

© 2015, Monde Journal.

About the author:



Ian Lai is the Brandingpreneur with  passion to assist companies and individuals to discover their WOW factors towards a unique Corporate & Personal Brand.


I want to know more


International Day of Peace

MK Curtain Sri Hartamas New Concept Store

About monde admin

Check Also

Chinese Folk Wedding


Share this on WhatsApp相处艺术。家庭的气氛很重要,需要夫妇来经营。家庭气氛好,孩子在这样的环境下成长,人格才能健全。但是现在的夫妻关系好不好?  不好,冲突很大。   我在海口推广中国文化时,有一次跟一群朋友吃饭,了解到同桌的四位女性,三位已经离婚了,一位准备离婚。相逢即是有缘,这个饭可不能白吃,要对得起这些有缘人,所以我就慢慢找机会。跟大家说着话,突然话锋一转,我说:“夫妻相处只要守住一句真言,保证白头偕老。” 那位准备离婚的朋友眼睛瞪得很大,耳朵都竖起来了。我接着就说:“结婚以后,只看对方的优点,不看对方的缺点。” 我这个话讲完,这位朋友眉头深锁,回了我一句话:“蔡老师,好难。”     有那么难吗?   我们不妨看看身旁热恋中的男女,真的印证了一句俗语,“只羡鸳鸯不羡仙”。常常五点半下班,他五点的时候就已经坐不住了,“怎么这么慢,下班后我要跟我女朋友看电影,还要带她去买东西”,每天只想着怎么样让女朋友高兴一点。那个时候心里想着我能为她做什么,所以恋爱的感觉是温暖甜美的。当有一个人处处都替你着想的时候,你会很欢喜,甚至半夜还会笑醒。   …

Leave a Reply

Your email address will not be published. Required fields are marked *