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Create a new category

When you can’t be the #1 in your industry, create a new category.


What happens if I can’t be the ‘Top-of-Mind’ in my industry? Quit the game? No, positioning yourself differently.


By having a distinctive positioning, you distant yourself with your fiercest rivals simply by focusing on a different target group, providing a different set of values, or seamlessly blend a few of your core services into a unique package. What ever path you may pursue, do it with a personal twist, with your own trademarked services or Unique Selling Proposition.


Remember, you are not here to make up the numbers. You are here to make a real difference by being different.


If your category is already crowded with established names, never ever feel that you are not worthy to accomplish anything. Instead, explore with a new dimension by creating your own category. Start establishing yourself as the first in the category to have the edge over those to follow your footstep. Somehow, someone out there is looking for exactly what you have to offer so stop worrying and start moving like a warrior!


All editorial content are owned by respective intellectual property owners and are protected by applicable copyright laws.  Re-use of any part of the content for commercial purposes without permission is strictly prohibited.

© 2015, Monde Journal.

About the author:



Ian Lai is the Brandingpreneur with  passion to assist companies and individuals to discover their WOW factors towards a unique Corporate & Personal Brand.


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