KING KOIL PREMIUM series of NATURAL RESPONSE collection made with natural eco-friendly materials allowing 12 options of customization for sleeping comfort living in a cleaner and healthier environment.
King Koil Malaysia launched its latest NATURAL RESPONSE mattresses on November 18, 2015. The premium series of king koil mattresses are customizable to satisfy different desire for firmness or even to create a bed with two different firmness levels on each side for differing partners.
The customization comes with 12 comfort options by choosing the desired mattress box top and mattress bottom panel. There are 4 options of firmness for the 100% Natural Eco-Latex Mattress Box Top developed to suite different body size and weight. The creative combination is further enhanced with three types of mattress bottom panel: The NR-LATEX (100% Natural Eco-Latex), NR-POCKETED COIL (pocketed spring system) and the NR-COIRTE which made from natural coconut fiber.
During the launch event, the Senior General Manager, Cheng Kai Hin revealed that the King Koil Premium NATURAL RESPONSE mattresses are produced with the highest standard meeting varies requirements such as the requirements of National Organic Program (NOP) instituted by the USDA, Global Organic Textile Standard (GOTS), Global Organic Latex Standard (GOLS), Confidence In Textiles ( Oeko-Tex Standard 100), ECO Institut GMBH Germany and CertiPUR-US standard on Flexible Polyurethane Foam. King Koil Premium NATURAL RESPONSE mattresses also conform to the strictest standard for harmful substances & chemicals in mattresses and tested for Hazardous Emissions and VOC (volatile organic compound).
“There are different needs during different stages of life. During younger time, you may prefer the soft type. For the middle age people, you may rather choose the medium softness mattress. As for the elderly, you may need the firm type instead. In reality, it is almost impossible to find the best mattress in the world. But, you can get the most suitable mattress for yourself” says Cheng Kai Hin.
“With this creative customizable concept from King Koil Natural Response, for sure, there will be one mattress that is suitable and best for you.” Cheng says with confident.
On the other hand, according to Philip Mak, the General Manager (Project) during the press conference, the first King Koil Flagship Store is now in operation at IDCC Mall, Shah Alam. “More flagship stores will be opened at Cheras, Bangsar, Kuching, Alor Star and other locations. With the opening of more King Koil Flagship Store, more job vacancies will be created and we welcome Malaysian to take up these opportunities, either through employment as training will be provided or to start up a reputable business together with King Koil.” Philip says.
The initiative of King Koil to offer more job opportunities to the locals is well supported by the Association Of Social SHIELD Malaysia, a non-government organization assisting the unemployed, especially the senior citizen to seek for job opportunities.
Jimmy Tan (Bureau of Public Complaints, PGRM) urges more corporate entities to join the effort of offering employment to the locals rather than over dependence on foreign workers. Jimmy expressed his gratitude to King Koil for being ready to take the lead.
K.H Lee, the Operation Director of Human Connection HR (M) Sdn. Bhd also attended the event to support the initiative of King Koil on this matter.